Pham Phu Ngoc Trai is Chairman and CEO of Global Integration Business Consultants (GIBC). He has over 30 years of diverse experience in businesses including state-owned enterprises, joint-ventures and foreign companies, across Vietnam and neighbouring countries such as Thailand, Singapore, India, Cambodia, Laos, and Guam. He was formerly Chairman and CEO of PepsiCo Indochina, and continued to lead the businesses of PepsiCo in Vietnam, Laos and Cambodia as Chairman Indochina cum VP Corporate Affairs Southeast Asia until early 2010. Mr Trai is one of Vietnam’s leading advocates of corporate social responsibility, and has been actively involved in many social organisations, as a member of the Vietnam Chamber of Commerce and Industry (VCCI) and in leadership positions such as Chairman of Leading Business Club (LBC). Mr. Trai has a Masters degree in Business Administration and Bachelors degree in Science and Business Management.