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Vietnam's rapid economic growth is based on strong fundamentals

Vietnam is on the go. Almost two-thirds of Vietnam’s 86 million people are under 35 years – a demographic structure that will support growth over the long term. In addition, young Vietnamese are highly optimistic and forward-looking, with progressive attitudes to modern technology and products.

TNS 2008 consumer trends survey (pdf)

McKinsey 2008 survey 'How young consumers may shape VN banks' (pdf)